In this post i will be analysing the movie trailer Lazer Team a comedy,sic-fi action movie made by Rooster Teeth studios and Full Screen entertainment. I will be looking at a range of different things that make the advertisement what it is.
The advertisement is advertising a new sci-fi movie with an anti-realist narrative following four idiots as they are called who find a space craft with a high tech space suit that they divide between the four of them this is an anti-realist narrative due to the fact that the plot behind it is all science fiction based plot that would never happen in the real world also through watching the whole trailer you see elements of comedy through out the trailer. With the characters having many moments of controversy with each other but also moments of team work and working to defeat the enemy.
As i previously have stated the style is a comedy sci-fi action movie with a very well placed form of dialogue in each scene delivering great martial to the audience as well as some well played out moments of comedic gestures. In this advert there are many different codes and conventions the main one being multiple shots of close ups and long shots of the scenery and the close ups of the characters communicating with one another there are different areas of lighting in some shots there are moments filmed at nights where as most shots are filmed indoors with lighting focused mainly on the characters and the environment around them and the sounds of the explosions as well as the suit its self work well as they are all sci-fi sounding which sticks with the the theme of the movie the music is also action packed which helps drive the narrative of the trailer further with the non-digetic sound.
With the trailer being heavily story driven there are many moments of intense conflict between the main characters and the organisation that they are working for and then towards the end finally delivers them working as a team and working together to destroy the evil enemy in the trailer. This advertisement is a special effects heavy advertisement with the sequences involving the use of the weapons and the space ship this is to push the budget of the movie.
This film has a unique selling point as it is a crowd funded movie meaning the fans donated to make this movie which means they get benefits for backing the movie such as DVDs,merchandise and movie posters also with the business being twelve years old and with it being there first feature film made by fans for fans its benefit is to drive fan engagement and it appeals mainly to the audience that have followed the rise of this company over the years the filmed is one of the most successful Indie-gogo funded projects ever making it a first time thing that is made for fans driving the fan engagement of Rooster teeth.
The advertisement is advertising a new sci-fi movie with an anti-realist narrative following four idiots as they are called who find a space craft with a high tech space suit that they divide between the four of them this is an anti-realist narrative due to the fact that the plot behind it is all science fiction based plot that would never happen in the real world also through watching the whole trailer you see elements of comedy through out the trailer. With the characters having many moments of controversy with each other but also moments of team work and working to defeat the enemy.
As i previously have stated the style is a comedy sci-fi action movie with a very well placed form of dialogue in each scene delivering great martial to the audience as well as some well played out moments of comedic gestures. In this advert there are many different codes and conventions the main one being multiple shots of close ups and long shots of the scenery and the close ups of the characters communicating with one another there are different areas of lighting in some shots there are moments filmed at nights where as most shots are filmed indoors with lighting focused mainly on the characters and the environment around them and the sounds of the explosions as well as the suit its self work well as they are all sci-fi sounding which sticks with the the theme of the movie the music is also action packed which helps drive the narrative of the trailer further with the non-digetic sound.
With the trailer being heavily story driven there are many moments of intense conflict between the main characters and the organisation that they are working for and then towards the end finally delivers them working as a team and working together to destroy the evil enemy in the trailer. This advertisement is a special effects heavy advertisement with the sequences involving the use of the weapons and the space ship this is to push the budget of the movie.
This film has a unique selling point as it is a crowd funded movie meaning the fans donated to make this movie which means they get benefits for backing the movie such as DVDs,merchandise and movie posters also with the business being twelve years old and with it being there first feature film made by fans for fans its benefit is to drive fan engagement and it appeals mainly to the audience that have followed the rise of this company over the years the filmed is one of the most successful Indie-gogo funded projects ever making it a first time thing that is made for fans driving the fan engagement of Rooster teeth.
This advertisement is advertising the new console from Microsoft the brand new next-gen console the Xbox one featuring the well known actor from the smash hit TV series known as Breaking Bad. This advertisement has a realist narrative showing off the unique features of the new console showing off new things that consoles have never done before such as become there very own entrainment system and being able to do multiple things at once with the ability to record your best clips in games that you may only be able to see once also with it being voice activated. There isn't really any plot it follows just the information threaded to the actor who then commentates on all these new features showing off the abilities making the audience want to purchase it. Towards the end there is as price and a model of the Xbox one on screen to show the audience the finical information as well as an example of what it will look like.
There are two shots mainly mid shots of our actor sitting down on the sofa and the game play being shown on screen and a close up of the actors face showing his importance in this advertisement making him the image that people want to be so he drives the advertisement as he is the celebrity and people love celebrities. Furthermore the set is shot in a house with lighting coming in from behind him but with it being natural light and not artificial it still allows you to see the actor clearly and there is now shine on the screen blocking the game play. The light is not sunny however it looks mild in the background so some artificial lights were used to light up the set but not much. Music used in this is basic rock music with a few repetitive guitar rifts this is to drive the coolness of the actor with rock music being one of the best action packed blood pumping genres of music it helps our already cool actor look more cooler to the audience especially with him being so calm and a relatable person with his slob like mess in his house which makes him more relatable to the younger generation who have a behaviour where they are a messy kind of person this makes him relatable to the audience,cool and impressionable.
There are moments of iconography as at the start of the advertisement you have the console logo right in the first few fames of the advertisement and towards the end you have the manufacture of the console as well showing there new product and also showing the name that made it.There are no special effects in this advertisement rather jump simple game play and scripted dialogue for the actor there are animated transitions at the start and end of the advertisement but that's as close as we have to special effects.
The advertisements unique selling point is the relatable celebrity endorsement that is Aaron Paul the reason that Aaron Paul is such a good candidate to drive this new product is that he is in the now he is popular and well liked by a massive audience of people in the world and with his relaxed and funny personality it makes the audience drawn to him more because he is a current popular person in the media industry and in social media as well and with his massive fan following this helps pushes Microsofts new product using him as the new face of Microsoft with this action this will persuade people to buy the Xbox over the PlayStation as Aaron Paul is current and cool that's the impressions it gives to the audience.
This advertisement is to advertise the new multiple gaming platform master piece from Bungie with is simply called "Destiny" a sci-fi,adventure,First person shoot,MMO(Massive Multiplayer Online) yes this game has pretty much everything including a massive budget for a truly amazing advertisement.
This is a anti realist narrative what makes it so unreal is the amount of special effects in the advertisement also with all it being set in space in a very far distant future where mankind is at a low population and must patrol the solar system for evil alien species however to make the advertisement more relatable the three heroes we see in this advertisement are all humans and all are friends and companions with one another. The plot follows our heroes over three planets in our solar system these being the Moon (not really a planet) , Venus, Mars and watching them wipe out all these evil creatures who are hurting these planets. Side Note- these creatures actually are CGI model versions of the actual enemies inside of Destiny.
Anyway what also makes this advertisement more enjoyable is the amount of snappy dialogue and funny one liners in this advertisement which makes it like a movie trailer it is also like these warriors are mocking every action movie ever made or at least trying to be there own action heroes in this case this is what makes it more likeable. Also throwing in little moments of history as little easter eggs what i mean is the first moon landing. The music used in this is classic rock music as it says in the advertisement by one of the main characters "something classic" the reason they picked classic rock is because this genre of music gets you pumped and your blood flowing it gets you excited driving you more to buy this game it also sticks with all action genre movies which is what this game is trying to be in this case. The shots are mixed varieties with many long shots of the scenery with mid shots of the characters communicate to close ups of the faces of the characters under the masks of the heroes. The lighting depending on the planet they are on differs the variation of light for example mars is dimmer then that of Venus as Venus is the brighter one of the three planets the Moon being the darkest one of the set. Going back to a previous point i made about cool actors and music working together this is seen again in this advertisement even though you don't see the faces of the characters with there corny but funny dialogue it helps make more appealing to the audience as an action hero.
This advertisement is massively special effects based advertisement with everything with 3D CGI of spaceships to models and animations alien enemies to small companion this advertisement has many special effects which imply the use of a big budget and with the excellent condition of the CGI makes it look more authentic and pleasing to the eye.
The main selling point of this advertisement is its massive budget and its massive amount of special effects in this advertisement as well as its well placed funny dialogue that relates to action movies which is one of the best selling genres in movies second to be scf-fi and then comedy mixing all three genres with a big budget and amazing special effects makes this thing its own movie a movie that to be honest i would really want to watch this formal helps drive fan engagement so this helps sell the game more as people see this and want to be the hero and as it says in the advertisement "become legend" implying this is your chance to do just that.
